Be Consistent - Don't Confuse Customers
There is an awesome taqueria near the office that we go to often for lunch. The tacos are phenomenal – as good as tacos we’ve enjoyed in San Diego – and like most taquerias, the pricing is very reasonable. The place looks like a hole in the wall, also rather typical for taquerias. There’s even a salsa station with roasted jalapeno peppers, guacamole and an exceptionally spicy red sauce. Usually there are a few people there, but it’s hardly what I would call crowded. Consideri
Don't Lose Free Publicity
Last weekend I went to New Orleans Jazz Fest for the first time. The weather was beautiful and Lyft offered reasonably priced rides to the fairgrounds - reasonable compared to competitors. One of the performances I enjoyed the most was a happy coincidence. I was in line to purchase a beverage and a jazz group started playing on a small stage nearby. The lead was definitely channeling Satchmo to great effect. Audience members were actually getting up and dancing in the aisles.