Is Your Product Perfect For Boomers? Try Bing Ads Over Google AdWords
If the first company you think of when you think “effective PPC ads” is Google AdWords, you’re not alone. The company name has become a household verb for any online queries, and it seems that Google reigns supreme over the internet as a whole. This is, for the most part, true, if you’re targeting Millennials and Gen Z shoppers - but if you’re targeting Gen X, Baby Boomers, or older, consider their Google’s biggest rival: Bing. While it’s true that Bing holds a small percenta
