Is Your Product Perfect For Boomers? Try Bing Ads Over Google AdWords
If the first company you think of when you think “effective PPC ads” is Google AdWords, you’re not alone. The company name has become a household verb for any online queries, and it seems that Google reigns supreme over the internet as a whole. This is, for the most part, true, if you’re targeting Millennials and Gen Z shoppers - but if you’re targeting Gen X, Baby Boomers, or older, consider their Google’s biggest rival: Bing. While it’s true that Bing holds a small percenta
How to Master Local SEO
If you’re a business that needs to meet clients in person to perform your service, or a local retailer or restaurant, the world of SEO may seem like it’s not as much of a concern for you as it is for larger or online businesses. After all, you’ve survived - and possibly thrived - thus far on word of mouth and foot traffic. Why should you bother with search engine optimization? Let me rephrase that question: do you want more money? For local businesses, investing in search eng
Everything You Need To Know About Google’s Mobile-First Index
StartFragment In November of last year, Google announced that it had started rolling out its mobile-first index. The search engine giant will continue to do so over time, onboarding an increasing number of users as confidence is gained and debugging is performed. Once it’s fully vetted, that mobile first index will become their primary algorithm. Are you ready? This change is actually a bit overdue, as more than half of web searches now take place through a mobile app or brow
